Our Co-founders

Tracy Flood MD, PhD

CEO & Co-founder. An active member in local and statewide collective impact initiatives. A decade of experience working with health data measuring chronic disease prevention, specifically childhood obesity, diabetes, and cardiovascular disease.

Tom Schmitt, PHD

Chief Data Officer & Co-founder. Tom's expertise is in Measurement, Survey Development and Evaluation. He has a PhD in Applied Statistics and Measurement and was previously a tenured Associate Professor at Eastern Michigan University.

James Walters, MS

CTO & Co-founder. James is a Data Scientist and Statistical Programmer with expertise in all things software and data related. James has a Master’s in Mathematics, Statistics, and Computer Science from Marquette University.

Our Vision, Mission, & Values

Our Vision. By achieving victories in every community across the country, we will leave a better world for the next generation.

Our Mission. Our mission at BroadStreet is to ensure that community information is beautiful, accessible, and easy-to-use.

BroadStreet's Core Beliefs.

We were founded with strong beliefs which influence everything that we do.
(1) We believe in the power of working together for the common good.
(2) We believe that having access to data can empower real change.
(3) Which is why we believe that everyone deserves access to the best information possible.
(4) We believe in looking to the future and supporting the next generation of public health

A Bit More About Us

We are a  locally-owned, socially-minded business with strong Midwestern roots.
We love data. We built our software so it could be shared with openness and collaboration.
We aim to be the most community-centered software company in the world.

Our Name

Our Name Comes From

The Ghost Map of BroadStreet

John Snow’s statistical mapping of the London city Broad Street Cholera outbreak in 1854 is considered, by many, to be a community health milestone, marking the beginning of modern statistical epidemiology. At BroadStreet, we’re revolutionizing John Snow’s vision of community health with cutting edge data visualization and data science. Much like John Snow, we recognize the foundation of healthy communities is built with handcrafted design, great data science, and a caring community.

Welcome to the new BroadStreet.